Content is the foundation for any successful online marketing initiative. It is the means by which brands connect with people. Content that is simply good, may grab your audience’s attention for a moment, but ultimately they move on to the next, more interesting thing. You need great content to make them remember you, drive engagement, and establish yourself as a source of relevant information and insights.
Our content development professionals combine the talents of content creation and brand storytelling with an overall understanding of the relationship between content and commerce. The result is our ability to create content for you across a variety of channels that drives engagement, and guides your target audience through the sales funnel.
Content that is simply read isn’t serving your needs. You need your audience to read, listen, or watch, then be motivated to take action. Whether that’s sharing, adding a comment, clicking a link, or linking to your content in their own posts, it’s these actions that grow your audience and increase conversions.
We have content creators and strategists on staff who understand how users engage with content, and what motivates them to take action. We craft content that is specifically designed to ‘pull the conversion trigger’, and encourage further engagement with your brand.
Creating content can be a bit like working in a diner. You’ve got a variety of customers, and each of them is craving something different. Your task is to be a bit of a short order content creator, while never sacrificing quality. One group of customers may crave long form content like white papers. Another may be on the look for product demo videos. That’s why we establish content plans that not only address who your target audience is, but also where they are in the sales funnel.
People are hit with advertisement, and blatantly promotional content almost constantly. This isn’t just a turn-off, they are becoming more and more skilled at swiping this undesirable content away. It takes some very impressive content to cut through the clutter, and actually earn an audience. We accomplish this by creating relevant content that meets the needs of your audience now.
While your competitors are often taking the hard sell approach, we take the strategic route. We use internal links, quotes, and other passive forms of promotion that familiarize people with your brand, establish your thought leadership, build trust, and encourage further engagement. More importantly, we create content that your target audience can use today. This leads to increased credibility, and builds the foundation of stronger customer relationships.
We’d love the opportunity to talk to you about the following content development services: